Why Media Training? - Broadcast Media

Cameraman after Media Interview - image courtsey of Mercury Press Agency (copyrighted)

Beating the Broadcast Bullies!

The last thing you want is to be eaten alive for Breakfast by John Humphrys, chewed over for lunch by Adam Boulton or stuffed for supper on Newsnight by Paxman.

Neither do you want the glib throw away comment made to a young reporter on a local radio station suddenly becoming the sound bite of the day on National Radio, with yours and your organisations reputation in tatters and camera crews knocking at your door...

“Remember this is a 24 hour news society, the broadcast media is hungry for news. It needs accurate information delivered honestly, concisely and with authority.”

Some people are natural performers in front of a microphone or camera, others become self conscious and intimidated by the technology and the fear of saying the wrong thing. They stutter through interviews looking remarkably like a scared rabbit caught in the headlights.

Radio broadcast interview session - image courtsey of Mercury Press Agency (copyrighted)

What could be more unnatural than sitting in studio with an earpiece in one ear, talking to a camera lens or into a suspended microphone with a disembodied voice from nowhere asking the questions.

It’s an equally daunting prospect to be standing in a street surrounded by camera crews, radio reporters, the paraphernalia of broadcast news, and be expected to think on your feet without falling foul of that tricky catch question.

Using News Talk you will learn;

  • To make broadcast News work in your favour
  • How to capitalise on two minutes of T.V. or Radio. In advertising terms it’s worth thousands. As a means of keeping people informed it can be priceless.
  • The skills needed to create winning sound bites that are repeated over and over again.
  • Techniques to take control of even a negative story, upstage the media and win them round.
  • The necessary tools to become the expert the media turn to.
  • The way to look good on screen
  • How to avoid interview fatigue.

Boris Johnson at media interview -image courtsey of Mercury Press Agency (copyrighted)

Consulting News Talk training will help you cope with the unfamiliar, bring you up to date with the changing techniques and encourage you to give the best account of yourself and your organisation.

Remember this is a 24 hour news society, the broadcast media is hungry for news. It needs accurate information delivered honestly, concisely and with authority.