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Crisis Management

Cameraman at crisis management interview - image courtsey of Mercury Press Agency (copyrighted)

In the last twenty years there has been a technological revolution in news gathering. News organisations have multiplied and outlets continue to grow.  T.V, Radio, papers and magazines, are being swiftly caught up by blogs, podcasts, headlines to your mobile phone.

News travels faster than ever before. Digital technology and satellite communications mean your company’s crisis could be broadcast around the world in a matter of minutes.

Without a crisis management strategy that includes the media your company‘s minor crisis could become its downfall.

With 24-hour news coverage, tighter deadlines and increasing competition journalists are under immense pressure to fill air time and be “first with the story”.

What hasn’t changed is the insatiable appetite for Bad News. Tragedy, disaster, human error, controversy, are the meat of news... And beware it may come from the most unexpected sources.

Gerald Ratner (image courtesy of BBC)Remember...

Remember the famous gaffe committed by Gerald Ratner back in 1991, when he admitted selling "crap" in his High Street shops. Almost overnight, customer confidence in the budget jewellery chain disappeared and one of the UK’s most successful high street retailers vanished from the map.

Peoples' live are involved...

“Israeli officials say they suspect al-Qaeda involvement in bomb blasts at Egyptian resorts popular with Israelis, in which at least 28 people died.” Rescuers searching the rubble of the Hilton hotel, say there is little hope of finding more survivors.

With 24-hour news coverage, tighter deadlines and increasing competition journalists are under immense pressure to fill air time and be “first with the story”. If you don’t provide the information honestly they will seek it elsewhere and it may not be the “truth” as you wish it to be told

Using scenarios based on real stories that have a resonance with your organisation. News Talk will provide your team with the skills vital to handling a crisis.