Why Media Training? - Print Media

Antony Walker's Mother at Crown Court with Media (crisis management) - image courtsey of Mercury Press Agency (copyrighted)

Don't fail the Google Test!

Failure to practise dealing with the press can prove costly. Most people who find themselves consulting libel lawyers have only themselves to blame since research shows most defamation is accidental or avoidable and happens only because of a failure to communicate.

“It is therefore vitally important to offer print journalists what they crave: fast, accurate, information delivered in an entertaining and easily assimilated format.”

But the fact is that being quizzed by newspaper journalists can so often turn into a punishing ordeal and, worse still, can also give rise to costly damage being inflicted on an individual or an organisation that may take months or years to repair.

- image courtsey of Mercury Press Agency (copyrighted)

"An investment in media training, is money well spent."

Consulting News Talk training will give you the ability to seize the upper hand and avoid being being put through the mill, 99 out of 100 occasions. And in the one-per cent worst-case scenario, when you are on the back foot, we'll equip you with the know-how to keep your dignity intact and limit the potential damage.

A vital piece of knowledge is the recognition that it is a fundamental mistake to consider the demands of newspaper journalists as roughly identical to those of the broadcast media. They're often as different as chalk and cheese.

Iraq Army Inquiry Press

Radio and television interviews have their own pitfalls, but talking to print journalists requires a separate skill set if you are to successfully defend your corner or deliver a worthwhile message.

It almost goes without saying that "No comment" is taken as an admission of guilt or defeat by most readers. Yet, contrary to popular opinion, it's often the reply that a journalist is actually looking for.

Using News Talk you will learn:-

  • How to get a journalist working for you instead of against you.
  • The five key elements to conducting a successful newspaper interview.
  • The vital importance of pictures in delivering a message.
  • How to win and keep the respect of newspaper and magazine journalists every time.
  • The importance of deadlines and how to manipulate them to your advantage.
  • How to gain repeat publications to deliver real value and enhance your corporate. image.
  • The three biggest turn-offs that can wreck any interview

These days the first thing a potential customer or client does when faced with a new contact is to Google them.

We all do it! This fact means that enormous hidden damage can be done if the Google results are negative, dated or thin. And with its direct links into the internet, the "cuttings" registered on Google have more potential than ever to harm your organisation.

It is therefore vitally important to offer print journalists what they crave: fast, accurate, information delivered in an entertaining and easily assimilated format.

And it's these skills that you will learn and enhance when you engage the services of News Talk.